OK, let’s be honest: if you hang around Tessiland even just a little, sooner or later this sentence hits you:

“Have you seen the VIP Room?”

And there you are, with the look of someone who’s just heard about a secret club with invite-only access. So let’s make peace with curiosity and answer the simplest and most important question:

What is the Tessiland VIP Room?

The VIP Room is a weekly live shopping event on the Tessiland website.

An appointment where we don’t just “watch and that’s it” — something very concrete happens here.

Inside the VIP Room you can:

-see previews and new arrivals (sometimes before everyone else)

-discover creative kits ready to make (bags, bijoux, fresh ideas)

-access deals reserved for participants

-ask questions live and feel part of a community (the good kind)

In short: it’s not just a live — it’s an experience, and you often walk away with a project in mind and… yes, in your cart too.

Where, how, when?

The appointment is weekly, at 5:00 PM on Tuesdays on our website, with a short preview on our social channels and on our YouTube channel (where you can find our creative tutorials signed by TESSILAND CREW).

How to join?

-If you are a customer, just LOG IN to your account with your email and your password. If you don’t remember your password, write to Tessiland support — we’ll be ready to help you; then click the VIP ROOM section.

-If you’re not a customer, just complete the REGISTRATION. You’ll need your first name, last name, email address and a password, and then you’ll be able to follow the live in the VIP ROOM section.

What happens in the VIP Room: formats and why it’s dangerous.

The best part is that there isn’t just one format: every week the topic changes, and the VIP Room adapts (a bit like us when we say “I’m not buying anything” and then… well).

VIP ROOM REACTION (new for 2026)

It’s the perfect format for those who love staying on top of things: new products presented as a preview, often with one of our creatives.

Why people love it: you can buy before everyone else.

VIP ROOM BAZAR (the addictive one)

Here the mood is: irresistible deals reserved for those who are live.

Things that outside the live… nothing. Zero. They don’t exist.

Why people love it: reserved offers + creative adrenaline (a lethal combo).

The most creative live: projects and “ready-to-live” kits

This is the one with the Tessiland creatives: they design, study, propose. We prepare the kit bubbles and then comes the moment everyone knows: from “I LIKE IT” to “I’M BUYING IT”.

Why people love it: because you’re not just buying items, you’re buying a complete project.

What if I’m out and can’t follow the live?

No problem: in the Vip Room section you’ll find the live archive until the available kits are sold out.

The VIP Room told by the people who create it (and the people who host it)

To help you truly understand what the Tessiland VIP Room is, I asked a few questions to the person who saw it born: Giovanni Mustone, and then to the hosts Andrea and Valentina.

1- WHY IS IT CALLED VIP ROOM? WHAT MAKES IT “VIP”?

Giovanni:

It’s a place reserved for a small, exclusive audience, open only to those who decide to live this experience. It’s a place where an event happens.

2- HOW DID THE IDEA COME ABOUT?

Giovanni:

It comes from the pleasure of seeing things first, for those who want to stay on top of things. We needed a community-space where we could offer something different from social content, with real advantages: discounts, exclusivity, limited editions.

And now let’s also hear from the people who truly live the Vip Room: the hosts Andrea and Valentina.

3- WHAT PROBLEM DOES THE VIP ROOM SOLVE FOR CREATIVES?

Andrea:

One click. One pay. Easy purchasing with exclusivity.

Valentina:

-It helps you save money

-It gives new ideas

-It lets you create original and useful projects with often exclusive products, and it answers questions live (often with a creative).

4- WHY IS BUYING A PROJECT DIFFERENT FROM BUYING JUST ITEMS?

Andrea:

Materials, tutorial, experience: it’s all in one click and it makes purchasing easier for the customer.

Valentina:

-You save money

-You already know the finished product, because sometimes seeing something we like and receiving the products and tutorials to make it simplifies life.

5- WHY, IN YOUR OPINION, DOES A CUSTOMER COME BACK TO THE VIP ROOM AND BUY AGAIN?

Andrea:

Because it’s an exclusive way — why not come back?

Valentina:

-Because she knows every Vip Room is different,

-She knows that every time there’s the right opportunity to buy,

-Because the hosts are fun.

6- WHAT IS YOUR FAVORITE MOMENT OF THE EPISODE?

Andrea:

The project presentation.

Valentina:

From designing, to organizing, to going live: EVERYTHING.

7- A MESSAGE FOR THOSE WHO HAVE NEVER JOINED A VIP ROOM AND WHY THEY SHOULD

Andrea:

You’ve missed a lot — “if you try it, you’ll come back.”

Valentina:

Joining the Vip Room doesn’t steal time — it actually gives it back. It helps you save, see original creations, find products you won’t find on other websites, all while having fun. Why do it? Because not doing it would make you miss opportunities: CARPE DIEM!

Vip Room: the experience to try if you’re looking for a creative journey.

Yes indeed — you know those activities TripAdvisor suggests while you’re traveling? Three hours in a farmhouse in Liguria while you learn to make Genoese pesto? Or walking through the little lanes of Vietri sul Mare and suddenly you feel like joining a ceramics class to make your own personalized tile? Well, in my opinion that’s exactly what the Vip Room is: something to experience at least once and treasure forever, because on our site there isn’t only the CONFIRM ORDER button — there are stories, narratives, the evolution of a project, things that make us feel part of a community, a bit like when you go out on the weekend and you know you’ll spend it with your group of friends.

If you have any questions, Tessiland support will help you.

See you Tuesday, live.

Rosaria Tessiland®